JinkoSolar Announces Another Price Drop in September – 45-Day Action Plan To Stay Ahead in The Solar Price War!

On September 11th, JinkoSolar released another price reduction notice for the domestic market, cutting prices by 2.7%. 

For a standard 40HQ container, the price has dropped by $1,200. This marks a significant saving for buyers.

Will Other Brands Follow Suit?

Absolutely, they have no choice. Despite the price cuts hurting profits, solar manufacturers are likely to follow JinkoSolar’s lead. With third-quarter financial reports looming, companies will need to focus on pushing volumes, even at a loss, in order to maintain their market ranking.

Will Prices Rebound in October?

Yes, they will!

In a previous analysis, we already touched on this, predicting a price hike in October. For those interested, you can refer back to that discussion for more details.

What Should the Industry Do Now?

Based on years of experience in the trade, we've developed a detailed operational guideline for the next 45 days to help companies navigate the shifting market conditions.

Operational Guideline for the Next 45 Days:

Sept 12th – 20th: Inquiry and Wait

JinkoSolar's competitors are expected to follow with their own price cuts. Wait before making any purchases to take advantage of further reductions.

Sept 21st – 28th: Fast In, Fast Out

For Traders:

Quickly buy and sell without holding on to stock. Take advantage of the lower prices and move product as fast as possible.

For Installers: Don’t hesitate. Buy now while prices are low.

Sept 29th – 30th: Stockpile

For Traders:

Use all available funds to stock up. Prices are expected to increase soon.

Oct 1st – 7th: Rest

Enjoy the China National holiday week. Rest and recharge during China's Golden Week.

Oct 8th – 15th: Wait for Price Increase

Manufacturers are expected to raise prices during this period. Wait for the increase before making your next moves.

Oct 16th and Beyond: Start Selling

Once prices rise, begin selling at the new, higher rates to capitalize on the price rebound and maximize profits.

This timeline is based on our domestic market analysis. However, for those dealing with international markets, where shipping times differ, you need to adjust accordingly. Here are two key points to keep in mind:

1. Between September 21st and 28th, monitor if factories are indeed cutting prices. If they are, act immediately.

2. Adjust for shipping times by factoring in your typical transit duration from China to your destination market.

Stay tuned for more market updates as we continue to track these developments!